Mass Communication is transforming

Skillset required for today’s media and communication world

With the growth of Internet based technologies, the media is currently undergoing a huge transformation. Content consumption has changed from Television, Print and Radio to a more proactive way of receiving. The Internet, which has become part of our daily lives, has turned every member of the society into both the user and the carrier of information.

Journalism and Mass Communication graduates today are finding it difficult to find jobs in the fast paced and evolving media industry. Additionally the existing media professionals are finding it difficult to sustain their jobs in this growing age. There is a lag in skill development and understanding and the pace at which our new technologies are being developed. Most mass communication colleges are years behind in a field where it’s counterproductive to be even a day behind.

Media barons and well recognized media professionals believe that the right mix of candidates they want to recruit has to be someone who understands both traditional media and digital media, because there is no denying that the future is digital. Although there is no denying it, there is still a discussion in the media industry about whether digital media can replace traditional media, and whether there is then a need for educational in traditional journalism or just digital media. These discussions have been well addressed, and the consensus is that yes, learning traditional media is important yet it is as necessary to understand how digital media works. For this most institutions teaching media and mass communication courses need to upgrade their curriculum to produce the skilled individuals that are actually coveted in today’s world.

New age technologies are driving the change in the industry. We are shifting from journalism to MOJO (mobile journalism), from radio to podcasts, from magazines to blogging or vlogging. Multimedia online platforms are quickly replacing the world of radio, television and print media. Platforms like Youtube, Twitter, Facebook, Instagram, Pintrest, Quora, etc are at the forefront of this media transformation. The development of user-friendly and gratification based content has added to the growth of digital media. We are constantly yearning for that like or share, ensuring that almost the entirety of users on these platforms are addicted to consuming content, without being fully aware of it.

Breaking stories have already been broadcasted on News apps, social media apps, and forums and so forth before they get the chance to be in tomorrow’s newspaper. We are a species that doesn’t have the need for patience anymore, we are instantly gratified with information as soon as it’s available or happening; and it is being consumed by millions!

By the time a story makes it to the newspaper, it has already been rinsed from all angles on digital platforms. Many a time twitter has been the first to report something, even before the local media.  The terrorist attacks in Mumbai were reported on Twitter before they made it to any TV channel or Newspaper. The best part about digital media, it’s LIVE, and reporting it is within the hands of anyone with a smart phone.

The new trends in media are being embraced by traditional media, what is now required is the right training being imparted by media and mass communication colleges in delhi. Only students that are able to grasp digital media in addition to traditional media will have any chance of building a successful career for themselves in today digital world.