India’s Most Advanced Management Program in Digital Transformation

PGDM Digital Leadership & Transformation

JSTS in collaboration with SRI SIIM (AICTE Approved) strives to educate and empower a new generation of business and management professionals for careers that attempts to contribute in the global knowledge economy. Here, the conceptual and analytical skills of the students are developed, their talents are sharpened and they are prepared to enter the modern business world as confident, knowledgeable and skilled professionals. Students are taught business models and practical skills that will help them manage and lead in today’s dynamic and unpredictable business environment.

The new age knowledge economy is a digital economy, heavily depended on artificial intelligence. India is leading in digital media spends with over 32% annual growth trend. The demand for skilled digital marketing professionals is becoming stronger by the day.

In the next two years more than 1,50,000 jobs are expected to be created in the digital marketing space as more Indian companies utilize online marketing & social media platforms to bolster business. By using digital media technologies, companies can raise the productivity of knowledge workers by 20 to 25 percent. In this context, We’ve designed a unique programme that combines PGDM Digital Leadership & Transformation AICTE & Govt. Approved.



Course Objective

The programme imparts knowledge about various functions of business management framework within which corporate sector works. It will acquaint the students in the areas Marketing, Finance, Human resources, Media Management, Retail and E-commerce. At the end of the course, students are equipped with functional knowledge of various departments in corporate houses and the legal business environment in the country. In addition to this, students will have advanced level domain expertise in digital content creation, digital marketing and digital business.

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Digital media has made its inroads into almost every aspect of our lives, making it imperative for the media and the corporate world to have digital media leaders. It forms the foundation of arts and entertainment and even political campaigns. The politicians don’t rely on outdated modes of campaigning anymore. They deliver a speech at one place, but it is broadcast live at several places, thereby increasing their appeal and reach. At the click of a mouse, you can interact with somebody sitting on a different continent and seek as well as offer opportunities.

Some of the Job Profiles are given below

  • Brand Growth Manager
  • eCommerce Category Manager
  • Growth Marketer/Hacker
  • Product Manager
  • Growth and User Aquisition Manager
  • Inside Sales Manager
  • Digital Business Strategist
  • Content Marketing Manager
  • Community Manager
  • PR & Influence Manager
  • Communication Strategist
  • Content Strategist
  • Social Media Specialist
  • User Acquisition Manager
  • SAAS Software Sales Executive
  • Enterprise Sales Manager
  • Business Analyst
  • Digital Marketing Manager
  • SEO Specialist
  • Digital Advertising Manager
  • Product Marketing Manager

Our Past Placements

Ms. Kangana Saini
Policy Bazar

Mr. Sayak Karmakar
Sanket Communication

Ms. Tejashree Joshi
News Nation

Mr. Syed Mubashir
The Kashmir monitor

Ms. Swati Mishra
ABP News

Mr. Sunny Bansal
Odisis One Direction

Ms. Sneha Srivastava

Mr. Shivam Bhardwaj
Freelance Anchor

Ms. Sakshi Jaiswal

  • Startups

  • MNCs

  • Government

  • Non Profit Organizations
    Non Profit Organizations

  • Political Parties
    Political Parties


All students would walk away with the following content as projects

  • Highly optimized Social Media Profiles
  • Marketing plans and strategy for real world companies
  • Revenue Models and Business Plans for real world companies
  • Actual Ad campaign and reports on Ad spending
  • Customer Acquisition Funnel for an E-Commerce company
  • Drip Email Sequence for Engaging customers online
  • Landing Pages for selling products online
  • Pitch Decks for a hypothetical company
  • SEO Audit report for actual companies
  • Google Analytics reports and outcome for actual companies
  • Integrated Marketing Communication Plan for a real company
  • Development of a case study on a business problem of a start up

On successful completion of the program students will be eligible for

PGDM Digital Leadership & Transformation (AICTE Approved)

Additionally, based on the modules chosen by the students, additional certificates from one or more of the following institutes can be obtained by the successful students:

1. Youtube                2. Hubspot                  3. Google

4. Facebook             5. Twitter                     6. MESC, NSDC, Govt. of India

University of California Berkeley

University of Michigan

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