Executive Program in Digital Marketing

Program Duration – 6 months

The Jag School of Transformative Skills (JSTS) has designed its Digital Communication Programmes in a manner that it encompasses all the functions of the digital ecosystem.

Over 95% of all communication and financial transactions in the government, private and not for profit sector in the future will be digital in nature. Thus, digital literacy will be key to success in the world now. Those who MASTER at least one aspect of Digital Communication will find it easy to find leadership positions in today’s world.

Our programs have been designed to ensure that every human caterpillar in the program will be transformed into a human Butterfly. One who can fly and will look beautiful due to their unique skill, experience and portfolio of work. The course curriculum majorly focuses on three fundamentals of the Digital world – Digital Media Production, Digital Marketing, and Digital Business.

Digital Marketing Programs at JSTS approach the vast and recent fields of digital communication from an interdisciplinary and international point of view bringing together advanced academic discussion with practical knowledge and skills. The programs don’t confine the learning of students to just one of two facets of the digital media. They  develop a method in which a student accelerates in the usage, designing and the implementation of digital media and communication.

The courses have been designed after consultations with industry experts, and the emphasis in on raising accomplished digital media leaders. The objective of the course is to make you self-reliant. You create and curate content, you market it, and you develop a business model as well.

Students Learning Journey

Outcome of the Course

In Digital Marketing Manager curriculum, students learn all the skills imparted in Digital Marketing Manager Qualification of national skill qualification framework of NSDC. This is a level 7 Programme primarily to be attended by people with skills equivalent to graduation level. Additionally students are equipped with following:

  • To formulate a short term Marketing campaign strategy.
  • Formulate a long term brand building strategy.
  • Team building skills
  • Leadership skills
  • Cost and budgeting skills.
  • Analytics and reporting skills.

Who Should Attend

  • People pursuing professional courses, aspiring managerial position or to set up entrepreneurial  venture.
  • People with experience in the executive level of digital marketing.
  • People with work experience in other field aspiring for managerial position in Digital Marketing.

Why Study Digital Marketing at JSTS ?

JSTS has developed a 360 Degree Digital Ecosystem for the training and development of the students undergoing the program. The Institute has its own Digital Production Unit, Digital Marketing Unit and Digital Business Unit. All these three units cater to the industries requirements and offer consulting services in digital space.

You should join JSTS for a complete transformation into a leader in digital space. JSTS transforms you by putting you at task on the live projects through its various digital labs insuring that you are ready to stand out of the crowd in the Digital space.

JSTS accomplishes the above through

  • Robust Learning Management System
  • Highly Proficient trainers and industry experts.
  • Practical exposure to latest Digital Marketing Channels and Trends
  • Rich Portfolio as per Industry Requirements
  • Paperless Learning through the aid of modern tools
  • Digital Media Labs that allow for active interactions with industry experts, peers, and mentors.
  • Hand-on practice on Digital Marketing Tools (across various channels) to rise up the corporate ladder
  • Insights into how businesses in different sectors are succeeding using Digital Marketing.
  • Develop and execute successful Digital Marketing Strategies for different industries.
  • Online Training with LIVE interactive lectures that provides a “real” classroom experience in a “virtual” environment.
  • Extensive learning aid and tools in developing original case studies, presentations, business plans
  • Certification from Facebook, Google, LinkedIn, and other Certifications.

Digital Media Lab

Jag School of Transformative Skills stresses the significance of practical learning, mindful of Digital Marketing industry’s constant demand for experienced Digital Marketers, Social Media Managers, Business Analytics Managers & Growth Hackers.

The most dynamic part of the Digital Marketing Programs at JSTS  is the Digital Media Lab. Students would be put through live cases, simulated situations, practical hands-on applications, project work, number crunching analytics, and a host of other exciting stuff, to help them internalize their learning effortlessly.

Digital Media Lab


Business Incubation Support

Digital Marketing Programs offered from JSTS have its own Business Incubation Centre. The Business Incubation lab supports the budding entrepreneurs with various aspects of setting up a new business or scaling up an existing business. The support includes guidance in terms of arrangement of finance, project planning and innovative ideas. It helps entrepreneurs to bring organizational change bay bringing together the skills in digital strategy and leadership.

Jayanta has certifications in Data Mining from ISI Kolkata and ISI Bangalore, Data Analytics from IIT Madras and IIT Roorkee and E-Business from IIT Kharagpur. Jayanta has executed strategic consulting projects for Coca Cola, SHRM, Colgate Palmolive, GES Australia, Autodesk China, Marubeni Japan, Hissan Kathmandu, Videocon, Akai, Henkel, ICICI Bank, Punjab National Bank, Baramati Agro, DRDO and several others. He has a rich experience of working across many territories like Switzerland, London, Mumbai, New Delhi, Kolkata, Chennai, Pune, Indore, Chandigarh and Dehradun.He has trained more than 5,000 professionals in Asia and Europe in a career spanning more than 20 years. He is the author of books like ‘Digital Marketing 2.0’, ‘ ‘The Digital Entrepreneur’.

Jayanta ChakrabortiHOD (Management Department) at Chandigarh University. MBA from IMI Europe, MA in Economics from Devi Ahilyabai University Indore, SAP certified ERP Consultant, Google Certified AdWords Professional.

Dr. Anju Gulla is Co-Founder of DigiGYAN. She is an experienced marketing and communications professional having more than 17 years of work experience in Industry and Academics. She has got a varied & rich corporate exposure in Internet Marketing, Digital Strategies for Companies, Mobile and Internet Marketing, Brand Management, Advertising, Media Planning using digital and traditional media. She has a keen interest in research in Digital Marketing, having published research articles at international conferences, books and journals.

Dr. Anju Gulla is Google Trainer for Google Adwords certifications programs. She has been delivering trainings to corporate executives and individuals in Internet Marketing domain.

Dr. Anju GullaCo- founder and CEO of DigiGYAN

Ashutosh graduated from IIT Delhi in Chemical Engineering and has an extensive experience in working as a business consultant. His functional and sectoral experience includes Food and Beverages, Real Estate, Construction, Outsourcing, Travel, Retail. He is passionate about consumer behavior, web/mobile application, enterprise and environment solutions. Ashutosh routinely mentors several technology startups, mostly in aspects of UI/UX, user behavior, social media and operations.

Ashutosh Mishra

With 10+ years of experience, Mr Bajaj is a Specialist in Mobile Marketing, Brand Management, Developing/Executing business strategy and new market/channel/product development with consumer focus towards market leadership.

Harry BajajDirector of International Business & Strategy (APAC & Middle East) Marketing Advisor | Heriot-Watt Uni |Angel Investor

Ahmad Is Co-Founder and Chief Executive Officer of Gozoop Online Pvt. Ltd.. He is a Founder of Sparknext Ventures Private Limited and a Founding Member of Abhifoundation. Mr. Naqvi has experience in marketing and entrepreneurship space. He is quoted regularly in press such as Economic Times, AdAge, CNN, Business Week, The Hindu, Times of India, Fortune and NDTV.

Ahmed Aftad NaqviCEO & Co-Founder at Gozoop

A Google and Facebook certified Digital Marketing professional with 14 + years of industry experience of working in different verticals including Education, Healthcare, SAAS, E-commerce as well as Information Technology.He has worked with the companies of different scales such as ‘Cvent Inc’ listed on the New York Stock Exchange as well as ‘RedDoorz’ which is a well-funded technology startup based in Jakarta, Indonesia.He headed the digital marketing function at multiple organizations and specializes in ROI-driven performance marketing through paid digital channels like Google AdWords as well as Social Media Marketing and Search Engine Optimization.

Puneet SinghalGoogle and Facebook certified Digital Marketing Professional

With 10+ years of experience in Digital Marketing and training; he excels in Online & Offline Marketing; Product Development, in the Business-to- Business (B2B) & B2C space. He is also a President of club “UDDESH” (Unique Dedication & Development Effort for Society and Human Being). Rohit Ashok is an MBA from NIT, Durgapur.

Rohit AshokDigital Marketing Evangelist, Social Media Ninja, Youtuber, B/Vlogger

Amlan is an engineering graduate and MBA from the University of Calcutta. He is a Doctoral Scholar with Amrita Vishwa Vidyapeetham, Coimbatore; working on Trade Analytics. His 22 years post MBA experience includes stints with A.V. Birla Group, TATA group, Planman Consulting, IIPM and Adamas University. Amlan is a Google certified Digital Marketing Professional and teaches Marketing Analytics.

Amlan RayDean-Academic Affairs; Jag School of Transformative Skills

Swati is a facebook certified accomplished media professional with 17 plus years experience in Corporate Communication, Public Relations, Television, Radio and Digital Media. She has worked for brands like Hyundai, Maruti, RSTV. Her specialization is digital content creation and social media optimization. She has developed Social Media Marketing curriculum for NSDC.

Swati BhatiaSenior Faculty; General Manager-Corporate Communication, Jag School of Transformative Skills

Saurabh is a seasoned digital marketing professional with working experience of more than 12 years with some of the most incredibly talented teams across the globe.He has a proven track record of enabling brand transformation through digitization of Consumer Decision Journey through implementation of marketing CRM with the help of AI & Machine Learning. His strength lies in Media Buying, E-commerce, Social Media, Influencer marketing, Content Marketing, Digital PR, Online Reputation Management & Digital Innovations.

Saurabh SainiLead, Digital Marketing & Communication at Havells India Ltd

Vikram Is a Copywriter & Advertising Trooper. He serves the advertising agency by selling his innovative ideas, products and brands. He is a co- founder of Ufaan Media pvt ltd. Vikram has worked with top national and international brands while devising digital media strategies.

Vikram TyagiCreative Director Copy – Forest Communications Co-founder – Ufaan Media Pvt Ltd

Robbie has been working on Digital strategies for various brands which include website, social media strategies, mobile marketing etc. Robbie is into writing, Films, Ads, producing virals, Social media content, e-mailers, designing contests for internet and mobile.

Robbie ChhabraChief Creator at Hosanna Films & By.Robbeh Ex Creative Director Dentsu Marcom

Manisha is skilled in Search Engine Optimization (SEO), WordPress, Keyword Research, Google Webmaster Tools, and HTML. With more than 7 years of experience. Manisha is Digital Marketing professional with an MBA in Marketing & a B.Sc. focused in Information Technology from Lovely Professional University. She has been the Digital Instructor in Hans Raj College.

Manisha Arora

Halim is a speaker at HelloMeets Blockchain Meetups and BlockHack by Times Internet. He is also Product Consultant to a couple of crypto startups in Delhi and South East Asia. Halim in the past has managed the development of a Gibraltar based cryptocurrency exchange. And launched ICOHUNT.co and Blockgiving – a decentralized giving platform on top of Ethereum. He has also uilt social products at Ceekr Delhi and mobile apps at Pinssible Labs, China.

Md. HalimChief Builder – DexStack

All students would walk away with the following content as projects

  • Highly optimized Social Media Profiles
  • Videos and Short Films
  • Their own Podcasts on SoundCloud
  • Marketing plans and strategy for real world companies
  • Revenue Models and Business Plans for real world companies
  • Actual Ads campaign and reports on Ads spending
  • Customer Acquistion Funnel for an e-Commerce company
  • Drip Email Sequence for Engaging customers online
  • Landing Pages for selling products online
  • Pitch Decks for a hypothetical company
  • SEO Audit report for actual companies
  • Google Analytics reports and outcome for actual companies

Certification Framework

The DCLP programme has been curated and structured by JSTS with inputs from academia and industry experts. The programme has been benchmarked against the best offered globally.

On successful completion of the programme, students will receive: “Certificate in Digital Communication and Leadership” from JSTS

Based on the modules chosen by the students, additional certificates from one or more of the following can be obtained by the successful students.


Enter your details below to enquire for a course

© 2018 JSTS School of Media & Communication (formerly NBA School of Mass Communication). All Rights Reserved