JSTS Blog

Degree or Practical? What makes you a better Media Professional?

Are you looking to do a mass communication course and build your career in the media industry? A degree in mass communication and journalism open the doors for many career opportunities in Journalism, Public Relations and Advertising fields.

The mass communication graduates can look forward to work in the fields of journalism, editing, publishing, television, films, public relations, direction etc. Following are few of the job profiles you can opt for after becoming a mass communication graduate:

  • Radio Jockey
  • Sound Engineer
  • Journalist
  • TV Anchor
  • Video Editor
  • Public Relations Officer
  • Video Jockey
  • Art Director
  • Producer
  • Event Manager

It is one of the most dynamic field with ample opportunities but the question you really need to ask yourself is what it takes to become a good media professional and be industry-ready after the completion of your course.

Is Just the Mass Communication & Media Degree Good Enough?

Having a  media or mass communication degree from a well ranked university is not all it takes to get ahead in today’s world, one must have adequate practical experience that can only be attained via hands on learning method and really just getting out there and working in different environments. There are a variety of universities out there that have now progressed from basic marketing and business courses to elaborate programs meant to arm you for the evolving digital market.

But how do you really keep up with the daily updates in the media and marketing world at an institution that reviews its curriculum yearly? Truth is, you don’t.

One must ensure the source of our education isn’t purely theory like in most large colleges and institutions, but more customized to reflect the volatility and fast paced growth of the current digital market. Because let’s face it, there isn’t an industry that hasn’t had to break out of it’s comfort zone and grow to take into account the global phenomenon that is the internet.

A Perfect Blend of Practicals & Theory

A good degree program is the perfect mix of practicals and theory where the practicals forms the 80-90% of your curriculum and remaining 10-20% is theory.

You can’t become a good media professional without the extensive practical knowledge and hands-on experience of working with the various high-end equipments required to create media content like videos, news segments, packages, podcasts, infographics as well as the tools required to promote this content on all digital platforms.

Following are few high-end equipments you would need to learn and master to be able to create really high quality content:

  • Multi-functional ENG cameras like PD 170 etc.
  • Linear and Non Linear editing suites
  • Apple Editing Machines, Edit Bay etc.
  • High-end Graphic Machines
  • Avid Premier Adobe etc.
  • Multi-cam set-up with multi studio floors

Up-to date Curriculum

It is highly recommended to compare the curriculums of different colleges providing a degree in media and mass communication and pick out the ones which are regularly updated based on the present and future needs of the media industry in this digital age.

Media industry is transforming at a very rapid rate and the traditional media platforms such as television, radio and print are being replaced by digital media platforms such as Facebook, Instagram, Podcasts, Youtube

What are your prospective employers looking for?

Your prospective employers are going to evaluate you based on how hands-on you are working with all the advanced equipment and tools based on your work portfolio that you have created while pursuing your mass communication degree program.

Your work portfolio should include the following content as projects:

  • Multiple videos and short films
  • Highly optimized social media profiles
  • Your own website
  • TV documentary, programme and news production
  • Blogs and Vlogs
  • Radio Jockeying and production
  • Your podcasts on channels like SoundCloud
  • Media planning for real world companies

You need to ensure that the courses offered to you are more immersive than most in terms of the practical exposure and hands-on learning. It should present to you the real life problems that require you to have an deep understanding of the topics discussed, and a healthy imagination to curate solutions that would be used in the real world. Gone are the days when you must memorize the given pages and theories to be able to understand your area of expertise.