If you are a marketer and you don’t know the importance of blogging, you must’ve been living under a rock for the past 5 years. But you know how important it is, that is why you already have a blog for your business. Let’s explore a few hacks on how to increase organic traffic to your blog/website.
- Keyword Research:
When starting a blog, ensure for each post you have a keyword in mind that you will optimize for. This isn’t that difficult of a task since you will be generating content around relevant topics that you would like to rank for and is a crucial SEO hack. Please do not fall into the category of blogs that practices keyword stuffing since Google’s algorithm has become quite advanced and this hurts your rating instead of benefiting it. Use the Keyword Planner to asses which keywords are relevant in your industry and have the lowest competition. What have you got to lose, it’s completely free! If you would like to take it one step further, use Ahrefs which is a paid service to find out which keywords your competition is ranking for and adjust your own strategy accordingly. Creating a well-researched list from the get-go could be the difference between a successful blog with loads of traffic and a blog that exists, but no one reads.
- Implant Keywords in Every Post:
Now that you’ve got an abundance of keywords, it’s time to create interesting and original content around them. Since you only start a blog about a subject you are extremely familiar with, this isn’t too difficult to do. Your list will also act as a guideline whenever you are feeling lost and looking for a bit of inspiration for your next blog. I repeat do not stuff keywords in your blog, using a certain keyword once per blog is enough. The best strategy is to use a handful of different keywords in each blog (they should be related to each other) and then reuse them (create new content about them) in the future, pairing them with new keywords for the newer blogs.
- Long Tail Keywords:
Trying to rank for highly competitive keywords is a time consuming process, it also require quite a few hands on deck. This is where long tail keywords come in. Take the example of the keyword ‘Shoes’. There will be plenty of people who type shoes but have no intention of buying shoes. So leave the optimization of keywords such as those to giant e-commerce corporates who have money and resources to burn. Try and tap into your users further down the funnel, when they are being more specific with their search terms. Instead of ‘Shoes’, try optimizing for ‘Top shoe trends of 2018’. This is one of the most time and money conserving strategy used when figuring out how to increase blog traffic.
- Internal Linking:
Most of the time you post something and promote it at the time & completely forget about it. Big no-no. Something most people forget is that once that content is on the site, it can be reused to benefit your ranking. On each blog create a link to older blogs in the same category. This allows people who’ve just started following you to see the depth of content you share, and also helps google rank you.
- Have Links on Other Sites:
This may seem like a tough job, but all it requires is some manual outreach and knowledge about your field. You must make a list of sites that are similar to yours and reach out to them to share links in their related posts section. Getting links from high ranking sites greatly increases your sites SEO ranking.
- Optimize for Mobile
This is a new point that has recently been added to the variables that affect your ranking since most internet content is consumed on the go via mobile devices. Google is basically updating their list of SEO factors to best provide a list of the best resources available online to a user when they search for a certain subject. Being mobile compatible is an important feature to have in any site.
- Boost your site speed:
It has been confirmed that this is an important factor for ranking since the speed of a site is directly related to its effectiveness and efficiency of delivering information. Updating your website, removing useless plugins, optimizing your wordpress database, using caching plugins and having a good web host are just a few steps you can take to improve your site speed without too much of a hassle.
Following the above tactics user can easily increase traffic on his/her website. Read Online SEO Blog Tips Here: