1. Grab the attention : Start with some cool facts or tell a relating story. In the history of mankind, stories have always been a crucial part when it comes to passing the knowledge. So we’re pretty much “programmed” to listen to them.
2. Have a user friendly platform : If it takes much time and effort to learn how to work with the Learning Management System (LMS), well… that’s a problem. There’s no use in creating elaborate thought-out courses if they’re too hard to find. Either they won’t be reached at all or the user will start and go through the courses with a fair dose of frustration. You have to avoid that. Starting off with a good amount of motivation and determination is crucial for the learning process, so make sure the software you use is easy to work with.
3. Motivate instead of dictating : One area where that ‘Good Communication’ comes in very handy is when you are dealing with the objectives of the course. Writing your expectations in a formal bullet list can lead to unwanted pressure to deliver on those. For example, turn this:
- Identify the problems of the customer.
- Give valuable solutions to those problems.
- You’ll be able to ask the right questions to analyze your customer’s needs.
- You’ll have to keep appropriate responses ready.
- Even if the customer is upset, you’ll have to remain stress free and calm them down.
4. Communicate as a normal human being : Speaking of jokes never hurts to put one or two in your courses. Think about your favorite teachers back in school, and how they brought across their point. They would always talk to you as their equal, making sure that the vocabulary and terminology they used was clear and understandable.
5. Don’t just show and tell, interact : Include the user in the learning process as much as you can. There are a lot of people who have difficulty with listening and watching for long periods, so be sure to mix them with some interaction. Ask them questions after some topics or create scenarios in which the user has to make some decisions in order to continue with the course.
6. Use the right kind of fancy pictures : A picture is worth of thousand words, but only the right one. Pick images that support your words (and vice versa). Too much visual input can distract or confuse the user if it has nothing to do with the rest of the content.
7. Do something different : For example: Have 7 points when the title clearly says “6”. Go over with some visuals, make a funny analogy. People like surprises and things that stand out. Do something different once in a while. A lasting impression is what you want.